Partnership Proposal
Great Product Deserves a
$10M+ Growth Engine
BenchK has the best wall bars in the world. What's missing is the machine that turns that into a $10M business. Phase 1 builds the engine. Phase 2 makes us partners in the outcome.
Build the Marketing Machine
Months 3-6 • Sweat Equity Model
Alex builds and operates the digital sales engine at his own cost. No payment to Alex — all revenue stays with BenchK. If it works, Alex earns the right to buy equity in the company at a valuation to be agreed upon. The content machine and technology built during this phase become Alex's equity contribution.
Economics
$0 to Alex. All revenue stays with BenchK. Alex invests his time, AI tools, and expertise. If successful, this work converts into equity value at Phase 2 transition. The website, content library, and technology stack Alex builds are his equity contribution to the partnership.
Equal Partnership
Month 6+ • After Proven Results
Alex's 1/3 share is paid for by: (1) selling through the $400K warehouse inventory using the sales machine Alex built, and (2) the sales machine itself — website, content, tech, systems. Everything outside Polish manufacturing operations is the US business, and 1/3 is Alex's.
How Alex Pays for 1/3
Alex builds the machine that sells $400K of warehouse stock. That's Alex's buy-in — proven by results, not by writing a check. The content library, technology platform, and customer data Alex created ARE the equity contribution. If new investors join later, they buy from the other 2/3 — Alex's 1/3 has anti-dilution protection.
International Expansion Rights
If the sales machine is deployed to other markets — EU, Poland, UK, Canada, Australia, or any other region — Alex retains the same 1/3 equity in those operations. The sales engine, technology, content ecosystem, and AI systems Alex built are the foundation for every market. Same machine, new geography = same equity split.
What Each Partner Brings
Two complementary forces. BenchK brings the product and the mission. Alex brings the machine and the scale.
Vadim & Irena
Product, Vision & Mission
BenchK isn't just a product — it's a belief that wall bars bring health, movement, and well-being to every family. Vadim and Irena built this from a personal mission: raising their daughter to be active, and making that accessible to everyone.
Faith in the product — deep conviction that BenchK improves lives and health
Product ideation — always thinking about new products, new series, new use cases (kids, rehab, Pilates, no-drill)
Manufacturing excellence — FSC beech, organic linseed oil, EU certifications, 10-year warranty. Quality is non-negotiable.
Partnership vision — building relationships with studios, clinics, hotels, trainers, and distributors worldwide
Brand soul — the story of a family who moved from Ukraine to Poland to build something beautiful for the world
Alex
Systems, Growth & Efficiency
Alex doesn't build wall bars — he builds machines that sell them. Systems that track every dollar, AI that writes content, analytics that tell you where to invest next. The goal: make BenchK's growth inevitable, not accidental.
Sales machine — multi-channel digital engine with attribution, personalization, and conversion optimization
Marketing efficiency — every dollar tracked, unprofitable channels killed, winners scaled. No wasted spend.
AI content ecosystem — 6 niche authority sites, 120+ articles, train ChatGPT/Claude to recommend BenchK
Operations & manufacturing — later: US factory setup, supply chain optimization, inventory management, financial dashboards
Scale mindset — what works for US works for EU, UK, Canada. Build once, deploy everywhere.
A Bigger Pie Beats a Bigger Slice
Alone
100% of $600K
= $600K
vs
Together
33% of $10M
= $3.3M
100% alone
$600K
33% together
$3.3M
Difference
5.5x more
A third of a $10M business is worth 5.5x more than 100% of a $600K business. And at $50M? A third is $16.7M. The pie grows faster than the slice shrinks.
BenchK
WHY + WHAT
Alex
HOW + SCALE
Both
GROWTH
Phase 1: What Changes Immediately
Costs You Stop Paying
5 months, no usable results
$39/mo + 2.9% per transaction + app fees
Hosting, SSL, 10+ plugins, security, backups
No attribution, no ROI proof
Server, security, updates, dev fixes
Any other recurring costs that go away when Alex takes over digital operations (freelancers, tools, subscriptions, etc.)
Monthly savings:
enter costs above
This money stays in BenchK's pocket or goes to ads with measurable ROI.
New Capabilities (Included)
The Math: What Does 1/3 Mean in Dollars?
At 20% net profit margin, here's what each partner earns in dividends at different revenue levels.
| Annual Revenue | Net Profit (30%) | Reinvest (40%) | Distributable | Per Partner (1/3) |
|---|---|---|---|---|
| $1M | $300K | -$120K | $180K | $60K |
| $2M | $600K | -$240K | $360K | $120K |
| $3M | $900K | -$360K | $540K | $180K |
| $5M | $1.5M | -$600K | $900K | $300K |
| $7.5M | $2.25M | -$900K | $1.35M | $450K |
| $10M | $3M | -$1.2M | $1.8M | $600K |
To earn $500K/year per partner: Revenue needs to reach ~$8.3M at 30% net margin. Gross margins are 80% (verified from QuickBooks). Dividends are ON TOP of salaries.
Partnership Earnings Calculator
Net Profit
$400,000
Reinvested
$160,000
Distributable
$240,000
Per Partner (1/3)
$80,000
$6,667/mo
To earn $500K/year per partner:
Revenue needs to be $12,500,000 at 20% margin
Units to sell at $1,400 AOV:
~8,929 units/year
Margin Sensitivity at Current Revenue
Per partner/year after reinvestment. Excludes salaries.
5-Year Growth Projection
Starting from current ~$600K/year, growing to target revenue. Per-partner earnings at current margin & reinvestment settings.
5-Year Total Revenue
—
5-Year Total per Partner
—
Year 5 Monthly Earnings
—
Phase 2: Where We Go Together
After Phase 1 proves the model, these become joint initiatives funded by partnership profits.
AI Call Analytics
Record and analyze every sales and support call. AI transcription, sentiment analysis, objection tracking, conversion insights. Know exactly why people buy or don't buy.
New Product Development
Data-driven product ideation. Analyze search demand, competitor gaps, customer requests. Test concepts before manufacturing. Series 5 (no-drill)? Kids-specific line? Pilates-optimized?
Amazon + Marketplace Expansion
Launch on Amazon US, Walmart Marketplace, Wayfair. Each channel managed independently with its own P&L. Alex opens new channels, BenchK fulfills.
B2B Sales Pipeline
Automated lead gen for hotels, studios, clinics, schools. CRM pipeline, nurture sequences, proposal automation. Each $5K-50K+ commercial deal tracked end-to-end.
Marketing Budget Optimization
Joint decisions on spend allocation: paid ads vs SEO vs trade shows vs influencers vs free samples. AI-driven attribution tells us what works. Stop guessing, start measuring.
International Growth
Replicate the US playbook in Canada, UK, Australia. Same tech stack, same content strategy, localized for each market. One-time build, multiply the revenue.
Responsibility Areas in Phase 2
Each partner owns their domain. Overlap on Sales & Growth requires joint budget decisions.
| Area | Vadim & Irena | Alex | Joint |
|---|---|---|---|
| Product design & engineering | ● | ||
| Manufacturing & QC (Poland) | ● | ||
| Supply chain & fulfillment | ● | ||
| EU certifications & compliance | ● | ||
| Website & e-commerce platform | ● | ||
| AI agents, automation, analytics | ● | ||
| CRM, visitor intelligence, dashboards | ● | ||
| Content engine (SEO, articles, video) | ● | ||
| Marketing budget allocation | ● | ||
| Paid ads (Google, Meta, Instagram) | ● | ||
| Trade shows (FIBO, conferences) | ● | ||
| B2B outreach & sales | ● | ||
| New product ideation & testing | ● | ||
| Amazon & marketplace expansion | ● |
Compensation Structure
Salaries and dividends are separate. Partners earn a salary for work, and dividends from ownership.
Salaries
Each partner receives a salary for their operational role, agreed upon separately. Salaries are a business expense, paid before profit calculation.
Vadim & Irena: Manufacturing operations salary (TBD)
Alex: Technology & marketing operations salary (TBD)
Salaries reviewed annually. Market-rate benchmarks used for fairness.
Dividends
After all expenses (including salaries, marketing spend, COGS, operations), remaining profit is distributed by equity %.
Revenue
– COGS (manufacturing, shipping)
– Operating expenses (salaries, tools, hosting)
– Marketing spend (ads, trade shows, samples)
– Reinvestment reserve (agreed % back into growth)
= Distributable Profit → split by equity %
Profit Distribution Frameworks
Different businesses use different models. Here are proven frameworks — we recommend discussing which fits BenchK best.
Kyoto Model
Manufacturing + Long-Cycle
Reinvest heavily in product quality and capacity. Modest dividends. Build long-term value. Think Toyota, IKEA.
Best for: Hardware, manufacturing, long-cycle businesses like BenchK
Profit First
Cash-Flow Focused
Pay owners first, run lean. Popular with owner-operated businesses. Forces discipline.
Best for: Cash-tight, owner-operated businesses
Rule of Thirds
Simple & Balanced
Split profit three ways equally. Simple to understand and administer. Good starting point.
Best for: Simple businesses, solo operators
Berkshire Model
Growth Reinvestment
Reinvest all profits unless ROI drops below threshold. Partners build wealth through equity appreciation, not dividends.
Best for: Mature companies with high-return reinvestment
VC / Startup
Scale Fast
All revenue reinvested into growth. No dividends until exit event (acquisition, IPO). Partners earn through equity value.
Best for: Pre-profit, scaling fast with funding
Hybrid
Most real partnerships blend 2-3 models. Start with Kyoto (reinvest heavy), transition to Profit First as the business matures.
This is what we should discuss together
The Realistic Roadmap
No fairy tales. Migration is messy, knowledge transfer takes time, and we test on a staging domain before touching the live site.
Week 1-4: Knowledge Transfer & Discovery
- ☐ Full access to all current systems (WooCommerce, Shopify, hosting, domain registrar, payment processor, email, analytics)
- ☐ Document all current workflows: how orders are processed, how shipping works, who handles support calls
- ☐ Get complete product catalog with real COGS, shipping costs, margin data from Irena
- ☐ Understand current marketer's work — what was done, what accounts exist, what's running
- ☐ Map all existing customer data, email lists, and CRM contacts
- ☐ Transition meeting with current IT/dev team — get passwords, documentation, known issues
- ☐ Set up staging domain (e.g. staging.benchk.us) for testing
Month 1-2: Build & Test on Staging
- ☐ Complete site build on staging domain — all products, all pages, checkout flow
- ☐ Integrate payment processor (Stripe/Snipcart) — test real transactions
- ☐ Connect shipping calculator, tax automation, order notifications
- ☐ Set up email system (transactional + marketing) — test all automations
- ☐ Install analytics (GA4, Plausible, server-side tracking)
- ☐ QA: test every product, every checkout path, every email trigger, mobile + desktop
- ☐ Start writing SEO content (6-10 articles) while site is being built
- ☐ Irena & Vadim review staging site — approve design, products, pricing
Month 2-3: Go Live & Migration
- ☐ Point benchk.us domain to new Cloudflare site
- ☐ Set up 301 redirects for every old URL → new URL (preserve SEO juice)
- ☐ Cancel Shopify subscription and dev team
- ☐ Keep WooCommerce running in parallel for 2-4 weeks as fallback
- ☐ Monitor orders daily — ensure zero lost sales during transition
- ☐ Submit updated sitemap to Google Search Console
- ☐ Notify existing customers of new site (email)
- ☐ Watch for broken links, 404s, checkout issues — fix immediately
Month 3-4: Stabilize & Start Marketing
- ☐ Site stable, orders flowing, no critical issues for 2+ weeks
- ☐ Publish 10+ SEO articles — start ranking in Google
- ☐ Launch first paid ad test: Google Shopping ($500-1K/month budget)
- ☐ Launch Instagram/Meta ads test ($500-1K/month)
- ☐ Set up retargeting pixels on all ad platforms
- ☐ Activate abandoned cart email sequence
- ☐ First monthly performance report: traffic, conversions, revenue by channel
Month 4-6: Scale & Optimize
- ☐ Kill underperforming ad channels, double budget on winners
- ☐ Launch TikTok, YouTube, and Amazon channels
- ☐ Activate affiliate program and first 10 partners
- ☐ Content engine at full speed: 6+ articles/month, niche sites launching
- ☐ Buyer journey and configurator refined based on real user data
- ☐ Revenue growth is measurable and attributable to specific channels
Month 6+: Equity Decision
- ☐ Both sides evaluate: did the growth engine deliver?
- ☐ $380K warehouse sold through + growth engine built = Alex's buy-in for 33%
- ☐ 33% of US business (everything except Polish manufacturing operations)
- ☐ Three equal partners going forward — or extend Phase 1 if more time needed
What "Success" Means — Agree Before Phase 1 Starts
Phase 2 triggers when any 3 of these 5 are met within 6 months:
Revenue doubles from baseline
Current ~$15K/mo → $30K+/mo sustained for 2+ months
50%+ of warehouse inventory sold through
~$190K of $380K retail value converted to cash
3+ profitable marketing channels active
Each with ROAS > 3x (e.g., Google Shopping + SEO + Instagram)
New site fully operational (checkout, tracking, content)
Old sites retired. Orders flowing through new platform. Analytics working.
Organic traffic growing month-over-month
10+ articles ranking in Google. 2,000+ monthly organic visitors.
Honest timeline: Knowledge transfer alone can take 2-4 weeks depending on how organized current systems are. If the current dev team is uncooperative, it takes longer. We plan for hiccups — the staging domain lets us test everything before going live. No rush, no broken site, no lost sales.
See How the Growth Engine Works
36 sales channels, multi-touch attribution, content ecosystem, AI recommendations — the complete technical vision.
Next Step: Make This Real With Your Data
The numbers on this page — margins, revenue targets, per-partner earnings — are estimates right now. To make this partnership vision meaningful and the terms accurate, we need BenchK's real data: actual COGS, real margins, current revenue by channel, warehouse costs. Once we have that, the calculator above shows exactly what each partner earns — no guessing.