3 Partners • 3 Pillars • 1 Goal
BenchK V2 Vision
The strategic plan to build BenchK into the #1 wall bar brand in the US. Manufacturing. Technology. Sales. Three partners aligned on one mission.
Partnership Model
Two-phase plan: sweat equity first, 1/3 equal partnership after results. Anti-dilution protection. Salary + dividend structure.
Growth Engine
Every penny tracked from ad to sale. 27 channels. Multi-touch attribution. $400K warehouse → $2M revenue roadmap.
RACI Matrix
Who's responsible, accountable, consulted, informed for every business function. Clear ownership, no overlap.
Current State Audit
0-100 scored audits of benchk.us (49/100) and Shopify dev store (42/100). What's broken and why.
Demo Store
Working e-commerce with 66 products, cart, checkout, configurator, buyer journey, AR visualizer. Built in one session.
Research & SEO
Keyword research, content strategy, competitor landscape, 25-article publishing backlog with priority scores.
Pillar 1
Manufacturing
Vadim & Irena
Product, quality, Poland factory, certifications, supply chain
Pillar 2
Systems & Technology
Alex
Website, AI, analytics, content engine, automation, CRM
Pillar 3
Sales & Growth
All 3 Partners
Ads, SEO, trade shows, affiliates, B2B, marketplace expansion