Last updated: Mar 24, 2026, 12:30 AM EST
Partnership Governance
Who Does What
Clear ownership for every function in the business. No overlap, no gaps, no ambiguity. Three columns: Vadim & Irena (product), Alex (systems), and Joint (decisions that need all partners).
AAccountable (owns outcome)
RResponsible (does the work)
CConsulted (input)
IInformed
🏭 Manufacturing & Product
| Activity | Vadim & Irena Manufacturing | Alex Systems | Joint All Partners |
|---|---|---|---|
| Product design & engineering (new series, accessories) | A | C | - |
| Factory operations (Poland) | A | I | - |
| US manufacturing setup & transition | R | R | A |
| Quality control & EU certifications | A | I | - |
| Supply chain & logistics (Poland → US) | A | C | - |
| US warehouse operations & inventory | R | C | A |
| New product ideation & market testing | R | R | A |
| Pricing strategy & discount structure | C | C | A |
💻 Technology & Systems
| Activity | Vadim & Irena Manufacturing | Alex Systems | Joint All Partners |
|---|---|---|---|
| Website development & maintenance (Astro/Cloudflare) | I | A | - |
| E-commerce checkout & payment integration | C | A | - |
| Visitor intelligence & personalization engine | I | A | - |
| CRM, email automation & nurture sequences | I | A | - |
| Analytics, attribution & tracking (GA4, server-side) | I | A | - |
| AI call recording, transcription & analysis | C | A | - |
| Financial dashboards & reporting | C | A | - |
| Domain, DNS, hosting & security | I | A | - |
📝 Content & SEO
| Activity | Vadim & Irena Manufacturing | Alex Systems | Joint All Partners |
|---|---|---|---|
| SEO strategy & keyword targeting | C | A | - |
| Blog articles & buying guides (AI-written) | C | A | - |
| Niche authority sites network (8 sites) | I | A | - |
| AI recommendation training (ChatGPT, Claude, Gemini) | I | A | - |
| Product photography & video content | A | C | - |
| Social media content (Instagram, TikTok, YouTube) | R | R | A |
📈 Sales & Marketing
| Activity | Vadim & Irena Manufacturing | Alex Systems | Joint All Partners |
|---|---|---|---|
| Paid ads management (Google, Meta, TikTok, YouTube) | I | A | - |
| Affiliate & partner program (recruitment, management) | C | A | - |
| B2B outreach (hotels, studios, clinics, schools) | R | R | A |
| Trade shows & conferences (FIBO, Beyond Active) | R | C | A |
| Amazon & marketplace channel management | C | A | - |
| Homeschool & niche community outreach | C | A | - |
| Referral program ($100 gift card + 10% friend discount) | C | A | - |
| Influencer & blogger partnerships | C | R | A |
❤️ Customer Experience
| Activity | Vadim & Irena Manufacturing | Alex Systems | Joint All Partners |
|---|---|---|---|
| Post-purchase journey (Day 0 → Year 1 touchpoints) | C | A | - |
| Customer support phone & email | A | C | - |
| Order fulfillment & shipping | A | I | - |
| Returns, warranty claims & repairs | A | I | - |
| Holiday surprise gifts & customer retention | R | R | A |
| Review collection & social proof | C | A | - |
💰 Budget & Finance
| Activity | Vadim & Irena Manufacturing | Alex Systems | Joint All Partners |
|---|---|---|---|
| Overall marketing budget (how much total) | C | C | A |
| Channel allocation (SEO vs ads vs trade shows vs samples) | C | R | A |
| Monthly P&L review & financial reporting | C | R | A |
| Partner salaries & compensation | - | - | A |
| Dividend distribution (quarterly) | - | - | A |
| Manufacturing investment & reorder decisions | R | C | A |
| Software & tools budget ($58/mo stack) | I | A | - |
🏛️ Governance
| Activity | Vadim & Irena Manufacturing | Alex Systems | Joint All Partners |
|---|---|---|---|
| Weekly sync (30 min — status + blockers) | R | R | A |
| Monthly performance review | C | R | A |
| Quarterly strategy & budget reallocation | R | R | A |
| Annual partnership review & equity assessment | R | R | A |
| New investor negotiations (anti-dilution for Alex) | C | C | A |
| International expansion decisions | R | R | A |
8
Vadim & Irena Own
Manufacturing, product, fulfillment, support
20
Alex Owns
Technology, marketing, analytics, content
21
Joint Decisions
Budget, strategy, expansion, governance
Operating Rhythm
📅
Weekly
30-min sync call. Status, blockers, quick decisions. Alex + Vadim.
📊
Monthly
Performance report: traffic, revenue by channel, CAC, margin. All partners review.
🎯
Quarterly
Strategy review. Reallocate budget. Set next quarter targets. Review P&L together.
🏆
Annual
Partnership review. Equity assessment. Set year goals. Discuss expansion & new products.
Decision Rules
Vadim & Irena Decide Alone
- Product design changes
- Factory operations
- Supplier relationships
- Quality standards
Alex Decides Alone
- Tech stack & architecture
- SEO & content strategy
- Ad platform optimization
- Analytics & tools selection
All Partners Decide Together
- Total marketing budget
- Channel budget allocation
- Pricing & discount strategy
- New product launches
- US manufacturing timeline
- International expansion
- Salaries & dividends
- New investors / partners