From QuickBooks — Real Data
Inventory Analysis
What's in the warehouse, what it costs, what it sells for, and what to move first.
2,427
Units in stock
$197K
Cost (manufacturing)
$945K
Retail value
~$378K
Net profit potential
79%
Product margin
(manufacturing cost only)
~40%
Net margin (per Irena)
(after US costs: shipping, warehouse, staff)
Note: 79% is what BenchK pays to manufacture in Poland. The ~40% additional cost covers US shipping, warehouse rent, Vlad's operations, insurance, payment processing, etc. We need Irena's real cost breakdown to be precise.
Two Margins: Product (79%) vs Real Net (~40%)
Product-only margin is 79% — manufacturing in Poland is cheap. But after US operating costs (shipping to customer, warehouse rent, staff, insurance, payment processing), Irena estimates the real net margin is ~40%. That's still excellent for physical products — and it means $945K in inventory could generate ~$378K in net profit after all costs. The exact breakdown depends on costs we still need from Irena: warehouse rent, shipping rates, Vlad's compensation.
Real Margins by Product
| Product | Cost | Retail | Margin | Markup | Visual |
|---|---|---|---|---|---|
| Expansion Plugs PS8 | $5 | $89 | 94% | 1680% | |
| Recoil S2 PRO | $30 | $459 | 93% | 1430% | |
| Recoil S2 | $30 | $399 | 92% | 1230% | |
| Series 5 Wall Bars | $72 | $1085 | 93% | 1407% | |
| Gym Mat | $39 | $299 | 87% | 667% | |
| Boxing Gloves | $22 | $179 | 88% | 714% | |
| Wall Bars (200 series) | $84 | $635 | 87% | 656% | |
| Wall Bars (700 series) | $75 | $689 | 89% | 819% | |
| Wall Bars (100) | $143 | $649 | 78% | 354% | |
| Pull-Up Bar PB3 | $132 | $549 | 76% | 316% | |
| Dip Bar DB1 | $154 | $629 | 76% | 309% | |
| Bench B1 | $207 | $865 | 76% | 318% | |
Priority: What to Sell First
| # | Product | Qty | Revenue | Margin | Action |
|---|---|---|---|---|---|
| 1 | Recoil S2 (all variants) | 171 | $69K | 92% | Paid ads, hero placement |
| 2 | 700-series systems + components | 157 | $250K+ | 89% | Sell as systems & standalone |
| 3 | 200-series systems + components | 145 | $150K+ | 87% | Sell as systems & standalone |
| 4 | Dip bars + benches | 252 | $185K+ | 76% | Upsell with systems |
| 5 | Pull-up bars (all types) | 369 | $142K+ | 76% | System add-ons |
| 6 | Series 5 wall bars | 68 | $74K | 93% | New channel — not on benchk.us yet |
Complete Systems We Can Build
Inventory is components. Customers buy systems. Here's how many we can assemble.
Series 2 (200)
142
systems
92 black + 50 white
From $635/system → $90K+ revenue
Series 7 (700)
157
systems
78 black + 79 white
From $689/system → $108K+ revenue
Premium 733B (Full Gym)
66
max systems
Limited by bench inventory (B1B = 66)
~$2,500/system → $165K revenue
How Fast Can We Sell $945K of Inventory?
Current pace
$15K/mo
63 mo
5+ years
With new site
$50K/mo
19 mo
With ads + content
$100K/mo
9.5 mo
Full velocity
$170K/mo
5.5 mo
$197K cost → $945K retail → ~$378K net profit (at ~40% net margin per Irena). Product margins are 79%, but US operating costs take ~39%. Still — nearly $400K in net profit sitting in the warehouse waiting to be sold. What's missing is velocity.